SEO / GEO Specialist

Overview

Truck1.eu is the largest international marketplace for the sale of cargo, construction, agricultural and other types of commercial machinery.

We don’t sell vehicles - we promote our clients’ machinery and provide lead generation services, earning the trust of manufacturers and major industry players from around the world.

Responsibilities

• Driving organic traffic growth (SEO-LLM) through hypothesis testing and discovery of new audience acquisition channels;
• Scaling trust signals via Schema.org (Product, Offer, Merchant Graph) and managing the “digital footprint” to strengthen E-E-A-T;
• Designing content entities: creating new page types based on European search demand, optimized for both traditional SEO and LLM architecture;
• Conducting research in LLM-based search platforms and testing hypotheses to increase brand citation frequency;
• Driving assisted traffic from AI Overviews and LLM platforms and converting it into leads.

Requirements

• Strong proficiency in SEO tools and methodologies;
• Experience working with large-scale websites, ideally classifieds, marketplaces, or e-commerce projects, with an understanding of large listing structures;
• Advanced knowledge of Google Search Console (GSC) and Screaming Frog for monitoring visibility, including AI search surfaces;
• Data-driven content mindset: ability to design complex data structures and work with deep semantics;
• Expertise in E-E-A-T: hands-on experience with Merchant Graph and managing brand reputation signals;
• Experience optimizing content for AI Overviews (SGE), ChatGPT, and Perplexity;
• LLM-oriented mindset: understanding how LLMs work and how to optimize for them, including conducting experiments on website citation frequency in LLMs.